DHC USA Incorporated, a successful beauty company located in downtown San Francisco, is searching for an experienced Ecommerce Marketing Manager to lead and manage our online sales and marketing.
Who we are:
DHC USA Incorporated is the American subsidiary of DHC Corporation, Japan's No. 1 direct skincare company. In 2011, WWD Beauty Inc. ranked us at #43 of the world's Top 100 beauty companies. We are a leading provider of skincare, body care, and makeup items, as well as delicious Fine Foods items. Our products--including worldwide bestselling makeup remover, DHC Deep Cleansing Oil--are based on the beneficial properties of virgin olive oil and available by catalog and through our ecommerce website at www.DHCcare.com.
Our mission at DHC is to help you feel beautiful in your own skin. We do this through beneficial products that combine the best of nature and science, dedicated service, and education that encourages your commitment to your well-being.
Who you are:
The ideal candidate will have top-level marketing skills in the ecommerce environment, excellent project management skills, and the ability to work and communicate with multiple departments. You will be up-to-date on strategies and best practices related to ecommerce marketing and eager to take on new challenges daily. You will have experience in the direct mail industry with a strong understanding of DM metrics for success. We are looking for someone who is as creative as you are data-driven--a visionary that will help elevate our ecommerce business in a very competitive industry.
We are seeking an individual with the ability to work at the management level, but willingness to provide hands-on support where/whenever necessary. You must have expertise in SEM, SEO, email, affiliate and social media marketing, including a track record of success in past performance. You must have a solid understanding of logistics/fulfillment. You will manage a team of talented ecommerce marketing professionals to accomplish goals.
Responsibilities:
Develops ecommerce marketing strategy in the areas of email, SEO, SEM, affiliate, paid advertising, social media, video, mobile, tablet and other fields under the umbrella of ecommerce marketing to be determined; manages all online and ecommerce sales initiatives in order to increase profit, ROI and new customer acquisition
Oversees ecommerce strategy implementation, including development and deployment
Maintains regular and accurate reporting and analysis regarding existing marketing initiatives; communicates same to executive team; makes recommendations regarding initiatives
Collects, analyzes and reports on market data to evaluate potential product/service markets.
Evaluates business-to-consumer web applications for inclusion into ecommerce strategy; oversees vendors for performance and profitability; coordinates and analyzes vendor reporting
Stays up-to-date with the latest online marketing techniques and strategies; research and recommend new initiatives
Supervises creative team to produce online creative content and ensuring user experience is formulated to achieve the goals of the company
Works with creative team and development team to design and implement enhanced online user experiences
Harmonizes online activities with offline activities in a multi-channel environment; coordinate ecommerce initiatives with offline marketing efforts, especially catalog mailing
Assists the Marketing Director in establishing and maintaining online marketing efforts in foreign markets
Manage website content, including product merchandising and project workflow related to development of creative
Collaborates with Programming team in the development and implementation of content and user interface on websites
Uses analytics to monitor KPIs and performance results; provides ongoing recommendations for increasing sales, profitability and new customer acquisition
Work with Programming team to monitor daily operations related to our primary ecommerce website, including sales transactions and data synchronization
Research, develop and execute mobile and tablet marketing strategy
Reports on performance of all ecommerce marketing programs and presents to management
Email marketing
Oversees and works with Email Marketing Manager to optimize email strategy and develop testing schedule to maximize campaign performance and isolate campaign effectiveness
Search Engine Optimization
Works with vendor to ensures optimal search results for all web properties, including maintaining accurate keywords and metatags
Search Engine Marketing/Online advertising
Works with outside program manager to strategize, plan, and execute paid search engine marketing tactics; implement testing plans for landing pages, products, promotions, and copy; monitor and adjust spend in real-time, 24/7 keyword auction to stay within budget; research effective keywords
Works with web team to test and implement website and landing page improvements
Affiliate marketing
Works with outside program manager to grow affiliate program by increasing new customer acquisition, procuring new partners and maximizing ROI; identify media opportunities involving affiliate partners; optimize web placements to ensure all performance, quality and customer satisfaction goals are met; manage and optimize partner relationships, including coordination and management of partners' initiatives
Social Media
Develops social media campaign strategy leveraging Facebook, Twitter, and other platforms to be determined
Video
Manages and strategizes distribution of video content as well as other site features and functionality
Optimizes video content for search
Works with creative team to establish optimal presentation and archive of video assets on website
Qualifications:
B.A. or B.S. degree, preferably in related field
Minimum of 5--7 years of ecommerce marketing management experience, including department oversight and supervision of at least three direct reports
Minimum of 2--3 years of direct mail industry experience
Strong email marketing background; experience with ExactTarget a big plus
Strong analytic and quantitative abilities; Excel fluency
Experience with web design software and basic knowledge of HTML; must have a good eye for strong web creative
Strong knowledge of web analytics tools such as Google Analytics and SEO tools. Ability and drive to teach yourself how to use unfamiliar software
Broad knowledge of Internet technologies: content management, customer service applications, financial systems, and ecommerce transaction systems, including Commerce Server
Broad knowledge of social media platforms, especially Facebook, Twitter, blogosphere
Proficiency with MS Office
Ability to develop a strong working knowledge of our beauty and food products
Capable of working independently, as well as part of a team
Able to come up with multiple creative solutions and be open to other suggestions
Seeks out and embraces change, continuous improvement and flexibility
Values honesty, integrity and accountability towards co-workers, customers and business partners
Strong commitment to planning, organizing, and documentation
Strong attention to detail and a commitment to quality
Strong proactive communication, project management, and leadership skills
Be self-motivated, driven, able to articulate his/her vision
Ability to prioritize, multi-task, and handle pressures and deadlines
Ecommerce background must include experience with consumer packaged goods; beauty industry experience a BIG plus
Must be able to provide strong work references
Must be authorized to work in the US for any employer
DHC is located in downtown San Francisco, near MUNI and Bart. Full-time employees are eligible to enroll in Medical, Dental, Vision, and Life benefits as well as 401(k) after 90 days. Other benefits include product discounts and PTO accrual. No agencies please! Sorry, we are not able to provide sponsorship. DHC USA, Inc. is an EOE.
Please submit your resume to
https://home.eease.adp.com/recruit/?id=1192661. You must include your salary expectation in order to be considered. When submitting your resume, please combine your cover letter with your resume into one document. Local candidates only--DHC will not relocate. Only qualified candidates will be contacted.
- Principals only. Recruiters, please don't contact this job poster.
- Please, no phone calls about this job!
- Please do not contact job poster about other services, products or commercial interests.