American Academy of Ophthalmology/San Francisco, CA
About American Academy of Ophthalmology
The mission of the American Academy of Ophthalmology (AAO) is to advance the lifelong learning and professional interests of Ophthalmologists (Eye M.D.s) to ensure that the public can obtain the best possible eye care. Headquartered in San Francisco, the Academy has approximately 29,000 members worldwide and almost 200 employees.
Job Summary
The Community Manager is a newly created position reporting to the Director of Web and Member Communications that will manage the day-to-day operation, oversight and maintenance of two important new initiatives: the Academy’s professional networking community (on www.aao.org) and the EyeWiki (currently in development). This person will play a lead role in the development and implementation of a strategic promotional and engagement plan for these initiatives. This position is also responsible for analysis of the community and the EyeWiki to gauge their success and for helping staff and volunteers develop skills for effectively using the resources of the community and the EyeWiki to better serve the profession and the public.
The Community Manager will serve as the primary point of contact to volunteers, members and staff for help and guidance, and will be a key driver of the engagement and promotional strategies and tactics that will compel members to get involved in these new activities. This position will also help guide the development of future “eAcademy†initiatives, which will help the organization continue to strengthen the value of membership.
The ideal candidate will a self-starter experienced in managing web community content, building community involvement and wiki engagement, managing multiple projects, using a content management system (CMS), troubleshooting html, and managing and analyzing wikis. Candidates with experience in a similar role with a closed, professional community is highly desirable.
Responsibilities
Manage the day-to-day activity of the Academy professional networking community and the EyeWiki.
* Conduct daily check of site activity to identify issues needing attention or referral.
* Train division liaisons on monitoring and response of relevant community activity and provides ongoing guidance as needed.
* Respond to member requests for community assistance (may include new group requests, troubleshooting and other tasks).
* Train staff and volunteers on EyeWiki publishing and management.
Collaborate with the Communications and Clinical Education staff on the development of a strategic promotional and engagement plan, and lead the implementation of that plan.
* Develop content and event plan.
* Develop new promotional tactics and refine existing tactics.
* Play a lead role in guiding the use of external social media channels (e.g., Facebook) to create greater awareness and usage of the online community and the EyeWiki.
* Collaborate with Academy staff to identify community opportunities related to existing Academy initiatives.
Oversee and guide the implementation of new community, social media/networking and EyeWiki features.
* Work with Web Project Manager to provide project management assistance for new development projects.
* Collaborate with IT to plan and coordinate resources.
* Develop and use knowledge of our vendor’s planned product changes and of new technology emerging to map a long-term course for the community and EyeWiki.
Develop metrics and conduct analysis to define and measure the success of the community and the EyeWiki.
* Develop standard reports in the available reporting tools.
* Combine traffic data and other metrics to derive recommendations for improving community and EyeWiki performance.
Serve as part of the overall Academy Web Team and assist in the ongoing development and improvement of the Academy’s online services and resources.
Requirements
* Must have 2+ years of experience managing web community content and building community engagement through promotion and education.
* Comprehensive knowledge of social media, social networking, online community and wiki development and management.
* Demonstrated experience in employing standard communications tactics and social media tactics to promote community and wiki engagement.
* Experience using qualitative and quantitative web analytics and ROI analysis to measure and report the success of online communities and wikis.
* Experience with standard web publishing formats: blogs, discussion forums, wikis, WYSIWYG publishing through a content management system (CMS).
* Ability to troubleshoot HTML.
* Project management and project planning experience. Ability to handle multiple projects simultaneously and work collaborative with internal staff.
* Strong written and verbal communications skills.
* Strong problem-solving and analytical assessment capabilities.
* Experience managing interactive web events is preferred.
* Experience working with vendors is preferred.
* Understanding of health issues and physician/member concerns is a plus.
Starting Salary
$60,570 – $67,300K + bonus + excellent full benefits package which includes a yearly 401k contribution from AAO of up to 10% of salary
To apply and find more information about the Academy, benefits and culture, visit http://aao.org/jobs
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