Thomson Reuters is the leading source of intelligent information for the world’s businesses and professionals, providing customers with competitive advantage. Intelligent information is a unique synthesis of human intelligence, industry expertise and innovative technology that provides decision-makers with the knowledge to act, enabling them to make better decisions faster. Through its more than 50,000 people across 93 countries, Thomson Reuters delivers this must-have insight to the financial, legal, tax and accounting, scientific, healthcare and media markets, and is powered by the world’s most trusted news organization. More information about Thomson Reuters and its financial performance can be found on www.ThomsonReuters.com
FindLaw (www.findlaw.com) is the leading provider of online legal information and solutions for the legal community, professionals and consumers.
PRIMARY OBJECTIVE:
Due to our continued growth, we currently have an open SEO Lead Strategist position in our Customer Operations group. The SEO Lead Strategist is responsible for driving search strategy for our FindLaw strategic clients. As part of the role, the SEO Lead Strategist is responsible for client satisfaction, revenue retention and managing the clients’ search program to their goals. This position is a leader of a team and reports into the Manager, Search Engine Marketing. As a leader of a team, the SEO Lead Strategist is responsible for program reporting and analysis, best practice adherence, and employee development, coaching and performance management.
KEY RESPONSIBILITIES:
Strategy (30%)
Drive a holistic search strategy for FindLaw clients including over-seeing SEO best practice implementation, content recommendations and syndication, blogging objectives, video and social media optimization, reputation management and press release and editorial outreach.
Work on the future of SEO within Findlaw and partner with the Manager, Search Engine Marketing, and Product Development in the creation of new products.
Uncover, understand and achieve client goals and business objectives.
Anticipate client questions with thought out answers and solutions.
Consulting (30%)
Work closely with clients to understand their marketing objectives and strategies, analyze the performance of their web program against those objectives and recommend strategies and tactics that will help realize the customers’ long-term internet marketing goals.
Develop SEO best practices in partnership with Marketing, Product Development and the SEO advisory board and communicate them to the SEO team, FindLaw clients, field sales consultants, account managers and fulfillment staff.
Ability to take complex SEO ideas and explain them to clients.
Develop deep relationships with key clients and add value to the client relationship.
Career Management of Team (40%)
Motivate and manage team members to achieve high levels of performance.
Train, coach and develop employees on the SEO Strategic Accounts team on an ongoing basis in order to improve performance.
Utilize E-quality to review calls and provide feedback to the SEO Strategy team.
Assist team members in formulating development plans and goals that motivate the employee, encourage better performance, and support overall FindLaw strategy and objectives.
Prepare performance reviews.
Partner with the Manager, Search Engine Marketing in the interviewing and selection of new team members.
Manage the Strategic Accounts team to deliver effective client programs.
Minimum Qualifications
4-Year College Degree (Business or Marketing preferred)
Experience
3-5 years of Internet Marketing and Search Engine Optimization, keyword research and analysis.
2-3 years of people management experience
Knowledge
Expertise in SEO keyword research and analysis
Experience with Omniture site catalyst
Expertise in SEM, PPC (Pay-Per-Click), linking and social media
Skills
Excellent presentation and communication skills – written and verbal
Excellent employee development skills
Ability to prioritize and manage multiple projects simultaneously
3+ years interactive agency experience
Excellent client development skills
Ability to thrive in a fast paced organization
Thomson Reuters employees take pride in providing our customers around the world with information that is timely, accurate, unbiased and trusted. We have a profound respect for the professions and customers we serve and define our success in terms of their success. Our work environment is dynamic, innovative and entrepreneurial. We have a result-oriented culture that demands excellence, agility, and the desire to move quickly and precisely to seize opportunities. Our environment is both challenging and supportive – we give employees the opportunity to develop their skills and do their best work.
Thomson Reuters values diversity of culture and thought and seeks talented, qualified employees in all its operations around the world regardless of race, gender, national origin, religion, sexual orientation, disability, age or any other protected classification under country or local law.
Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer.
According to the U.S. Citizenship and Immigration Services (USCIS), the H-1B visa cap has been met for the fiscal year 2010 (October 1, 2009-September 30, 2010.)
To apply please click on the link:
https://toc.taleo.net/careersection/2/jobdetail.ftl?lang=en&job=TEC00013438
Leave a Comment