Dealix, a division of The Cobalt Group, is hiring an SEO Marketing Manager. We are the automotive Internet marketing services leader and own a portfolio of new and used car websites. We are looking for an experienced SEO lead who will be responsible for all organic search efforts. You will be responsible for the definition and execution of our SEO strategy including rigorous performance tracking and improvement. You will provide thought leadership to a team of product managers and engineers who will support you in the execution of your strategy.
Own the development and execution of the SEO strategy for our family of websites that meets or exceeds ambitious financial targets
Define SEO standards and guidelines including URL structure, linking, page titles, meta tags, keywords, headings, anchor text and site maps
Create a content strategy that leverages professional and user generated content that maximizes SEO benefits
Define SEO requirements and provide direction to product managers, designers and engineers with implementation and fine tuning
Develop a framework to systematically track and improve SEO performance
Stay up-to-date with changes in how search engines measure relevancy and translate them into tactics that ensure a consistently high page rank and top positions on head, shoulder and tail terms
Build and maintain a network of domain experts to stay on the cutting edge
Required Skills
4+ years of SEO experience with a large consumer media property ideally with multiple websites
Demonstrated achievements in systematically improving SEO rankings
Excellent business acumen, results-orientation and communication skills
Very strong analytical skills with a demonstrated ability to leverage data to inform decision making
Systematic approach to identifying opportunities/issues, defining solutions and executing action plans
Great attention to detail combined with the ability to prioritize and meet aggressive targets and deadlines
Passion for staying current in a rapidly evolving environment and leveraging blogs and online forums to gain a competitive edge
Demonstrated ability to provide thought leadership and direction to a cross-functional team and to thrive in a matrixed environment
Experience with online lead generation business models is desirable
BA or BS degree required. MBA preferred.
Dealix is a results-based, make-it-happen company. The Dealix work environment is team-oriented and business-casual and our company culture is characterized by an intense drive to be the number-one player in our industry. Dealixs success is based on a combination of best-of-breed execution and a track record of exceptional strategic decision-making. Benefits include medical/dental/vision and wellness programs for employee and dependents (including domestic partners), life insurance, paid vacation time, personal days, sick leave and holidays, 401K with match, employee referral bonuses, stock option plan, and more.
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