IconStaff/Waltham, MA
Our client is looking for an experienced senior level online merchandising/ecommerce/marketing professional to serve on a new team to develop, manage, and execute merchandising and broader marketing initiatives. This individual will work cross-functionally across multiple businesses to promote key site components that drive performance revenue.
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This role will be responsible for creating and executing a merchandising calendar. The successful candidate will be responsible and accountable for conception of marketing campaigns, building broad-based product awareness, creating PR opportunities, managing ongoing promotion of product and marketing campaigns/programs across all points of sale and brands within the company.
Responsibilities:
-Strategize, create, implement, and constantly assess site merchandising strategy and plan
-Work cross-functionally with all areas of the business to integrate opportunities into merchandising program
-Work with internal supply teams to create valuable merchandising opportunities for their supply partners and develop communications and associated programs
-Help define underdeveloped areas of channel and seeks expansion in these areas
-Drive merchandising and customer experience that will build our brand and grow customer acquisition, engagement, and trust
-Compile, analyze, and utilize performance metrics to inform and drive global strategy
-Strategically thinking and defining the overall Marketing Strategy and plan for new initiatives
- Serve as the lead and owner for all merchandising launches, ongoing product usage and traffic driving initiatives and accountable for driving growth.
- Identify and define merchandising programs required to launch products and work across the marketing organization or externally to implement necessary components – example: promotions, e-mail, site advertising, external media, search engine marketing, public relations etc.
-Launch and report on online marketing campaigns focused on driving product awareness and traffic
-Work with management team to define the metrics for success for merchandising and marketing launches/campaigns
-Work closely with product managers through the product development process to identify key benefits to be communicated to consumers
-Define the theme for any product launches, develop concepts that optimally position the strength of the product
-Lead any research required as to consumer adoption of product usage
-Hands on management of all program development from concept to implementation
-Responsibility for the measurement and reporting of product metrics including: membership acquisition through product use, ongoing usage and visit/return rates, ROI on advertising expenditure among others
Requirements:
-10+ years of web merchandising and marketing experience
-Clear demonstration of past success in product launches/online marketing campaigns using a full complement of marketing channels where ability to develop programs and jump on opportunities quickly has been part of the role
-Strong aptitude for determining the optimal way to position products in the marketplace including a demonstrated ability to think creatively
-Understanding of and past experience with the online media or ecommerce a must
-Passion for analyzing products, customers and market dynamics
-Strong organization and teamwork skills absolutely required
-Outstanding written and oral communication skills
-Experienced business judgment required
-BA/BS degree, MBA a plus
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Salary Range: $100,000.00 – $140,000.00 / $0.00/hr – $0.00/hr
