Committed to excellence, dmg :: events is an international exhibition and publishing company. We look for talented, bright individuals who will understand and fit our entrepreneurial culture, work hard, demonstrate passion, boundless energy and the desire to have fun.
ad:tech and iMedia are dmg world media’s businesses in the digital marketing space, comprising a clutch of events and an online publication http://www.imediaconnection.com. In addition, the sector manages CMO Summits, events created “by CMOs for CMOs.” We hold over 20 events globally each year, ranging from large-scale ad:tech exhibitions and conferences with up to 10,000 attendees to more intimate iMedia Summits and invite-only CMO Summits. The businesses employ over 50 people, in offices in California (both North and South), Colorado, Portland, New York, London, Singapore and Sydney.
Position: ad:tech, Marketing Manager
Location: San Francisco
Reporting to: Marketing Director
Job Purpose: work with dmg: events Marketing Director to develop marketing plans and budgets including email, advertising, telemarketing, print/web collaterals, internal and external websites, partner promotions, association marketing, and public relations input
Essential Functions:
Execute marketing plans and develop tactics to reach goals
Brand development. Look for ways to grow ad:tech brand and reach.
Maintain brand messaging and brand presentation across all channels, including internal website, sales collaterals, event materials, etc.
Oversee and coordinate development of event/show guides, other attendee promotional pieces, web and print advertisements, registration forms that work with marketing objectives including copywriting and working with designers, internal staff, partners and vendors
Determine database list selects and segmentation for email campaigns/communications based on overall marketing strategy; use A/B testing to ensure highest open and conversion rates; test subject lines and content
Procure outside lists for email campaigns
Run regular audit by email address of database list against sister brand lists (iMedia Summits, iMediaConnection, CMO) to grow ad:tech database by creating target list and show shared lists by brands
Utilize coding system (working with registration team) to track marketing efforts and performance
Develop, promote and manage special promotional projects as needed
Track all promotional efforts, including developing and maintaining weekly projection and cost-tracking reports for events
Conduct ongoing and post-show ROI analysis of marketing plan
Interpret analysis and use industry research to improve future marketing efforts
Prepare post-plan summary and recommendations for what can be applied to subsequent events
Monitor web analytics and conversion metrics through Google Analytics and Site Catalyst
Create direction and oversee sales collateral produced by assistant marketing manager
Oversee barter agreements for marketing purposes
Oversee associate marketing manager
Offer guidance and development to marketing staff
Knowledge, Skills and Experience:
College degree. B.A./B.S. in Marketing or related experience.
5+ years marketing experience to include: email, social networks, web-based campaigns
Marketing experience in relation to events a plus
Market research background a plus
Excellent written and verbal communications skills
Database experience required
Analytics experience required
Marketing budget experience required
Excellent organizational and time management skills
Self starter who meets deadlines and adheres to schedules
Track record of problem solving
Proficient in Word, Excel, PowerPoint, Outlook
Knowledge of HTML coding and Adobe Photoshop a plus
Up to 25% travel is required
How to Apply:
If you are interested in applying for this position, please forward a copy of your resume with a cover letter to: careers@dmgevents.com
