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ROLE DESCRIPTION
Role Title:
Studio Production Artist, Creative and Production
Manager’s Title:
Director, Creative and Production
Department:Marketing Services
Location:
Napa, CA
PURPOSE OF ROLE
The Studio Production Artist will provide the creation of high quality production-ready electronic files and value-added contributions to internal and external customers. Supports graphic production of collateral, packaging, display and advertising projects while maintaining file structure and server. Designs may integrate typographic, photographic, illustrative and other elements.
DIRECT REPORTS
None
KEY RESPONSIBILITIES & ACCOUNTABILITIES
Assists in the in-house creative development and production of promotional collateral including advertisements, brochures, catalogs, direct mail, corporate identity, packaging, presentations, websites, promotional displays and signage.
Prepares artwork for print production.
Ensure that all communications, whether print or electronic, follow brand guidelines and are aligned with corporate mission and positioning.
Prepares mock-ups of proposed work for client approval.
Assures that client artwork is produced to specification and on time.
Selects and directs purchase of stock photos, as necessary, to produce the final artwork.
Checks bluelines of artwork produced assuring that all files have been output properly and the job is ready to be printed.
Scans and sizes images used in final artwork.
File Management
Manages the organization of final hi-res production files
Maintains and improves the agency file management process and procedures
Responsible for preflight formatting, in addition to collecting, processing, checking and uploading files.
Self Management
Stays current with internet and software technologies used for creative work.
Initiates the improvement of skills and professional knowledge on a regular basis through self-study, courses, seminars, conferences and site visits.
Proactively identifies fresh and innovative approaches to team projects.
QUALIFICATIONS & EXPERIENCE:
Qualifications/ Memberships:
Candidate must have an eye for detail, be highly organized and proficient in Illustrator and InDesign on the Mac platform.
An ability to maintain detail while juggling multiple tasks with immediate deadlines is a must.
Must posses advanced compositing and retouching skills in Photoshop.
Experience in Flash and HTML is a big plus. Attention to detail, excellent time-management skills and the ability to meet tight deadlines on various projects simultaneously are critical assets.
Must be able to execute creative comps flawlessly, utilize their extensive knowledge of prepress techniques and technology to effectively communicate and manage delivery of files to vendors.
Experience interpreting and executing brand standards and guidelines.
Proven ability to operate effectively in a fast-paced environment.
Experience:
2+ years of experience in print design and production, with a portfolio that includes such samples as style guides and collateral.
Experience with image compression, file correction, and optimization techniques.
Wine Industry knowledge/exposure an advantage
Multimedia and Web savvy is beneficial
WORK ENVIRONMENT:
Work Environment
75% of time divided between desk work and meetings will require long periods of sitting.
25% of time will require walking, standing, bending and lifting
The noise level in the work environment is usually moderate
KEY RELATIONSHIPS
Internal
Brand marketing
Direct Marketing
Promotions team
PR
Sales
External
Creative agencies
Freelance designer
Print vendors and production suppliers
KEY DECISION MAKING IN THIS ROLE:
How to balance speed and quality to hit timelines and expectations.
KEY CHALLENGES IN ACHIEVING GOAL(S):
Balance speed and quality to hit timelines and expectations.
Fast-paced, multiple project workload.
